Marketing
How Writers Can Use Pinterest for Marketing
Pinterest has quickly become one of the fastest growing social networks and is turning heads in marketing circles. It’s time writers get on the train. Last month Brandy gave us a great piece on why writers should NOT use Pinterest. Anyone who has visited the site can tell you how quickly a few minutes turn…
How to Write a Good Bad Review
“If you can’t say anything nice, don’t say anything at all.” Mama’s advice serves well to keep us kind, but people don’t always need kind. We don’t even need polite all the time. Sometimes we need truth. Gina birthed the question on facebook: “Why do people post negative reviews?” Ron responded with a post about…
ACFW and the Power of Connection
I started a tradition of summing up my ACFW conference experience in a word years ago. It’s been insightful and fun looking back over the years as God spoke one or two words specifically for me. Maybe with all the excitement and conference overload one or two simple words was all I could handle. Maybe in this…
3 Must Haves for Ebook Authors
There’s no denying it. More and more ebooks, from both traditional publishers and indie authors, are hitting the cyber bookshelf. So what’s an ebook author to do about book signings and sales if they don’t have a physical product to hand their reader? When I signed my recent contract for my mystery Digging Up Death with an ebook…
Platform Building 101
A long time ago (okay, maybe it was just four years ago…), I wrote a book in a month. I knew this book was genius. I knew it would be snapped up, salivated over, and sold worldwide. I found myself an agent. Because that’s all we have to do, right? Wrong. First, we have to…
Marketing: 10, 100, and 1000 Dollar Work
So you’ve got a book coming out and the marketing director at your publisher calls you up, very excited about your book. You’re excited too, until she tells you all the things she wants you to do to promote your book. Put up a web site. Create a blog. Make a Facebook fan page and…
So You Think You Have Nothing To Say?
Tomorrow I drive an hour and a half to my first speaking engagement. I knew this day would come. The day when I couldn’t just hide behind my computer screen. The day when I would have to take my writing on the road and share everything I’ve learned as a writer so far. And sell…
How Do You Define Book Launch Success?
Last weekend I had the official book launch of Cherry Blossom Capers. Just like many women dream about and plan their wedding, many authors do the same for their book launch. I’m no exception. I’ve been waiting for this day and planning for years! Even before the book sold I knew what I would do…
Dealing with a Launch Party that Feels Out of Control
Last night, my nine year old daughter came out of her bed to tell me something. Which isn’t uncommon with my little bed time procrastinator, but this time she had a silly smile on her face and told me she heard my book on the radio. At first I didn’t believe her, but her smile…
What is an Influencer?
As my debut launch draws closer, my mind is on marketing and promotion. In the writing world authors ask for Influencers to help promote their books, but what exactly does an Influencer do? Author Jody Hedlund shares. -Gina Conroy Being an Influencer Isn’t Just About Getting a Free Book by Jody Hedlund What exactly is…