The MacGregor Literary Marketing Seminar Ten Meaningful Quotes

In no particular order, except for this is the way they appear in my notes, here are ten meaningful quotes that made an impression on me at the MacGregor Literary Marketing Seminar in Chicago this past weekend.

1. “A brand is a promise we believe in.”

2. “Go find who your audience is and stand in front of them.”

3. “If you are consistent with your promise to your readers…trust will transcend price.”

4. “If you’re not ready to make a ‘promise’ to your readers, that’s okay, but you will need to start the process over again.” (branding)

5. “Readers are smart and pick up on the ‘spirit’ of why authors are communicating online.” (social media and blogging)

6. “Your writing career is like running a small business.”

7.  “Think of social media as weaving a net, trying to connect the pieces and people together.”

8.  “Offer readers something of value.” (blogging and social media)

9. “Pick one thing and do it well.” (promotion and marketing)

10. “Keep audience engaged by asking open ended questions.” (blogging, interviews.)

What marketing and promotion tips made an impression on you?