promotion
Marketing: 10, 100, and 1000 Dollar Work
So you’ve got a book coming out and the marketing director at your publisher calls you up, very excited about your book. You’re excited too, until she tells you all the things she wants you to do to promote your book. Put up a web site. Create a blog. Make a Facebook fan page and…
Dealing with a Launch Party that Feels Out of Control
Last night, my nine year old daughter came out of her bed to tell me something. Which isn’t uncommon with my little bed time procrastinator, but this time she had a silly smile on her face and told me she heard my book on the radio. At first I didn’t believe her, but her smile…
The MacGregor Literary Marketing Seminar Ten Meaningful Quotes
In no particular order, except for this is the way they appear in my notes, here are ten meaningful quotes that made an impression on me at the MacGregor Literary Marketing Seminar in Chicago this past weekend. 1. “A brand is a promise we believe in.” 2. “Go find who your audience is and stand…