Time Management 101: Marketing and Speaking
February 20, 2008
Just a smidge of what I do in regards to marketing and my speaking schedule.
Marketing:
1. I’ve hired a nearly-fulltime assistant to help with marketing. She posts to my blogs, formats my newsletters, sends out packages, etc.
2. I fit my radio interviews, etc. into my calendar. I also schedule in things like email interviews, mailing signed books, etc. I don’t have specific days, but rather specific slots to meet the need.
Speaking:
1. I used to speak two times a month. Now I limit that to four times a year. It takes me days to prepare, days to travel, days to “get back into life.” At this season in my life I need to give time to my family first. This is out-of-town stuff. This doesn’t count in local engagements, which I will take if they fit.
